They've been open for 7 years starting from exactly September 7, 2004. They sell cupcakes, cookies and cakes. They provide a solution to cravings, hunger and stress. They provide the best customer satisfaction with specialized cakes and cupcakes; also providing delivery and they're especially kid-friendly. Their other competition in Calgary is 'the little cupcake shoppe,' 'buttercream bakery,' 'bliss n co' and 'decadent desserts.'
Their sector is private and tertiary; it was run by two individuals. They enterprise for profit and are not run by the state. Also tertiary because it's a restaurant and it's part of the service industry.
Crave video, Resources/other recipes
They're business consists of recipes from their family. As sisters who grew up on a farm they've learned their great-grandmother's, grandmother's and mother's recipe. Every day they start from scratch and on most days they sell out before closing time.
Successful business in industry
Co-founders - Carolyne and Jodi.
Partner Network - Recently partnered with Arts in Medicine
Key activities - Makes each dessert from scratch every morning
Key resources - great grandmother's, grandmother's and mother's recipes
Cost Structure - $2.95 each, $16.95 1/2 dozen and $31.95/dozen for cupcakes.
Offer - Cakes, cupcake and cookies
Customer relationships - Customers are always satisfied which leaves the cravings even more tempting to get and the workers are happy to give the smile on their face with a cupcake.
Distribution Channel - Customers can order through phone or in person. They order throughout the city and the city only. Payment is given upon receiving the order.
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