To improve our business name we would incorporate flower or floral or anything super girly and flowery somewhere because just from JASTS? Nothing. Aha, JASTS isn't even a real word.
JASTS: We don't follow the points that much because there isn't anywhere in the name where we communicate to our customers. We'd have to explain exactly what JASTS is and the best thing we could say is that it's our initial.. Plus one for the uniqueness though.
I honestly have no other suggestions.
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