I actually didn't work on the personalized yearbook because it was being so rude to me and didn't cooperate. I got angry and totally gave up. But what I liked about the product was that it was your own thing. However you wanted it, you'd get it from your end of the stick.. If that even made sense. I wished that it cooperated with me; thats the difference. This product would appeal to people who don't like the yearbook in he first place. I'd market them by spreading the word to friends and I'll wish they'd tell others.